Oregon Bike Shop

CHALLENGE: Redesign the website, both desktop and mobile, for the Oregon Bike Shop. Deliverables included functional prototyping in Figma.

SOLUTION: After conducting competitor research, I outlined the information architecture, sketched thumbnails, and created a wireframe for the desktop and mobile homepage. I kept the original logo and color palette, but created a cohesive brand identity throughout the website and added personal touches to better communicate the brand story and build a relationship with the consumer.

TOOLS: Figma, Photoshop, Illustrator