Oregon Bike Shop

Oregon Bike Shop required a website redesign for both desktop and mobile, with functional prototypes delivered in Figma.

I began by conducting competitor research and mapping out the site’s information architecture. From there, I sketched thumbnails and developed wireframes for both desktop and mobile homepages. While retaining the original logo and color palette, I created a cohesive brand identity across the website, incorporating personal touches to better communicate the shop’s story and foster a connection with customers.

TOOLS: Figma, Photoshop, Illustrator