Soluna Active

Soluna Active, a new eco-friendly women’s activewear brand, required a logo and cohesive brand identity. The brand was built around the values of balance, mindful living, and authenticity. Deliverables for the project included a logo system, brand guidelines, and collateral mockups.

After researching competitors and exploring a range of logo concepts through sketching, I developed an abstract mark that reflects both the brand’s commitment to fitness and the story behind its founding. Rounded shapes and soft typography were used to create a friendly, approachable visual identity that aligns with the brand’s focus on wellness and balance.

I then created a comprehensive brand guide and applied the identity across a variety of collateral to demonstrate how the brand would function consistently across touchpoints.

TOOLS: Illustrator, Photoshop, InDesign

Soluna Active logo suite
Soluna Active gym bag
Soluna Active social post
Soluna Active tag and shirt
Soluna Active shirt with brand pattern
Soluna Active brand guidelines
Soluna Active in-store sign
Soluna Active storefront sign
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Church Publications