Soluna Active

CHALLENGE: Design a logo and brand identity for a new eco-friendly women’s activewear company called Soluna Active. The brand values were balance, mindful living, and authenticity. Deliverables included a brand guide and collateral mockups.

SOLUTION: After researching the competition and sketching a variety of logos, I settled on an abstract logo which expressed the brand’s commitment to fitness as well as the story of how the brand was founded. I kept the shapes and typography rounded, making it have a friendly and approachable appearance. I then created the brand guide and applied the logo to a range of collateral.

TOOLS: Illustrator, Photoshop, InDesign