Melted Food Truck

Melted, a hot chocolate food truck in Sisters, Oregon, needed a logo and brand identity that captured both its product and its location’s unique character.

During research, I discovered that Sisters markets itself as an “1880s western-themed town.” I drew inspiration from this history, designing a logo with a timeless feel that referenced vintage western signage. The design features a strong serif typeface paired with an “M” shaped like a mug, with the curl serving as the handle—tying the logo directly to the product.

The overall branding balances an upscale aesthetic with a fun, approachable personality, creating a visual identity that feels both classic and inviting.

TOOLS: Illustrator, Photoshop