Ochasuki Tea

For this project, we were tasked with creating a complete drink brand, including naming, branding, and packaging design, with one product being a limited edition.

I developed a high-end green tea brand, aiming to convey elegance and a premium experience. The brand name was rendered in Japanese calligraphy, paired with hand-painted floral illustrations to represent different flavors. During research, I discovered that green tea is sensitive to light, so I selected white glass vessels to preserve its quality.

To expand the brand experience, I also designed packaging for a loose-leaf tea line and a Japanese snack subscription box, creating a cohesive and refined visual identity across all products.

TOOLS: InDesign, Illustrator